Plus500's Pivot to Prediction Markets and B2B2C Infrastructure Marks a New Growth Chapter

Record Results and a Strategic Shift

Plus500 delivered a standout first half, with customer income rising 24% to a five-year high and revenue up 12% to a three-year high. The company's deliberate evolution into a diversified multi-asset fintech group is now visible in the numbers: non-OTC revenue surged 30% year-on-year to represent roughly 15% of total revenue. As CFO Elad Even-Chen noted, “Non-OTC revenue grew by approximately 30% year-on-year, now accounting for approximately 15% of total group revenue.” — Elad Even-Chen, Group CFO · 2026-08-10 This is not just incremental—it reflects a structural transformation.

Prediction Markets: The New Growth Engine

The most striking development is the company's entry into CFTC-regulated prediction markets. In February 2026, Plus500 launched its B2C offering on its Plus500 Futures platform, followed by sports event-based contracts in June. CEO David Zruia emphasized the significance: “This completed our next-generation B2C offering in the industry's highest engagement category, establishing Plus500 as a leading participant in one of the fastest-growing markets.” — David Zruia, Group Chief Executive Officer · 2026-08-10 The company is also building a B2B2C channel, enabling partners to power their own trading experiences using its proprietary technology and clearing infrastructure. New partnerships with Wealthsimple in Canada and Nelogica in Brazil extend this model, and the company's role as a clearing partner for the CME-FanDuel venture underscores its institutional credibility. The Prediction markets are not just a buzzword—they are now a tangible revenue stream, and the recent launch of sports event based contracts marks a major milestone.

Investing for Scale, Returning Capital

The company deliberately increased marketing spend by ~$60 million and grew headcount-related costs, driving EBITDA margin to 41%, down from prior levels but consistent with a long-term strategy. FX headwinds from a 20% strengthening Israeli shekel also pressured costs, but management views this as short-term. Despite this, Plus500 returned $182.5 million through dividends and buybacks, and the balance sheet holds $860 million in cash with no debt. As CFO noted,

Accordingly, today, we're really pleased to announce on additional shareholder returns of $182.5 million.

A Global Wave

Prediction markets are not just a company-specific bet; they are a rising global theme. The global keyword trajectory for Q3 2026 (p=20263) shows "Prediction Market" with strong momentum, and Plus500 is positioning itself as an early mover in a category that is gaining retail and institutional traction. Its Non OTC business is scaling quickly, and the proprietary technology, clearing memberships, and global licenses give it a durable moat. As David Zruia said, “Technology is why Plus500 operates efficiently at scale and why we are so confident about our prospects.” — David Zruia, Group Chief Executive Officer · 2026-08-10 The company is riding a structural shift in trading behavior, and its B2B2C model could be a template for future partnerships, positioning Plus500 for compounding growth over the medium to long term.