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Ziff Davis Monetizes Connectivity and Turns AI Into Operating Leverage

A $1.2B divestiture and an AI-authored code ramp mark a decisive shift from media conglomerate to capital-return vehicle.
ZD · Earnings Call · 2026-08-07

The Connectivity Exit and the Capital Return Machine

Ziff Davis’s second-quarter conference call quickly turned into a shareholder-return manifesto. “This is a transformative transaction and a concrete illustration of the quality of our underlying businesses,” “Vivek Shah said of the $1.2 billion sale of the Connectivity business to Accenture” — Vivek Shah, Chief Executive Officer · 2026-08-07. The market has rewarded the move: ZD is up roughly 28% over the past 90 days and 45% year-to-date. Management used the proceeds not to sit on cash but to accelerate buybacks—repurchasing 2.8 million shares in the quarter under a 10b5-1 program and reducing share count nearly 11% in seven months. The capital-return posture is not a surprise to those following prior calls; “we do view asset monetization as a new ongoing tool in our kit” — Vivek Shah, Chief Executive Officer · 2026-05-08, Shah said in May. But this quarter the rhetoric met action: 13 million shares repurchased since 2024, a $121.5M Q2 buyback, and a $1.6B cash balance that will soon absorb the $149M convertible debt due in November. Repurchase of common stock reached $52M in the latest quarter, with management signaling continued open-market purchases as the preferred vehicle to close the gap between share price and intrinsic value. Even with the sale, the company’s core portfolio remains a collection of Licensing revenues and trusted editorial brands. But the financial shape has shifted: Price-to-revenue has compressed from 4.2x in 2015 to roughly 1.1x, and the company is buying back shares at these levels. The balance sheet—post-Connectivity and temporarily elevated by cash on hand—now supports the argument that the market still undervalues the collection of brands, a theme that has dogged the company for years.

AI: From Copilot to Pilot

The most striking change in this report is not financial but operational. Shah detailed a firm-wide shift to AI-authored code: “In a single quarter, the share of the code we released that is AI authored has roughly doubled and the majority of new or updated code we released is now written by AI.” “We are currently on track to have nearly all of our code authored by AI before the end of 2026” — Vivek Shah, Chief Executive Officer · 2026-08-07, he said. The company shipped 24% more code in Q2 than Q1 on lower engineering headcount, signaling a new cost lever that should flow to margins in coming quarters. This is a genuine departure from the prior narrative, which was largely about AI as a distribution headwind. The company is now positioning AI as its core productivity driver, not just as a content citation risk. The AI visibility of its brands—CNET and PCMag, for example, being highlighted in Semrush’s AI Visibility Index—is increasingly becoming a monetization angle. “GEO has become kind of the new SEO,” Shah said in the Q&A, tying brand authority to ad demand. The inbox remains another privileged channel; email placements are one of the few traffic sources not disintermediated by AI answers. That strategy, plus the AI-driven product velocity at properties like Humble Bundle and Lose It!, gives the company a foothold in a world where content is consumed across many surfaces.

We shipped 24% more code in the second quarter than we did in the first quarter on lower engineering headcount with initial metrics suggesting delivery quality is holding steady. That is operating leverage in the form we described in the last earnings call.

Vivek Shah, Chief Executive Officer · 2026-08-07

Tech & Shopping and the New Search Reality

The stubborn digital advertising headwinds remain, but the shape is improving. Tech & Shopping revenues fell 5% year-over-year, a sharp improvement from the 18% decline in Q4 and 13% in Q1, while adjusted EBITDA rose 8%. The offset is coming from social channels, where affiliate commissions are now a meaningful contributor. Shah noted that “we have started to generate meaningful affiliate commissions earned directly through our social channels” — Vivek Shah, Chief Executive Officer · 2026-08-07. This is a decisive shift: the company is no longer trying to protect the old search-dependent funnel but is actively building a new one across TikTok, Instagram, and YouTube. At the same time, the company is navigating a reset in healthcare advertising. HCP advertising revenue fell year-over-year at MedPage Today as some large pharma clients shifted spend to AI-based lower-cost platforms. Management expects sequential growth through the balance of 2026, but the structural disruption is real. By contrast, the consumer side is strong: DTC advertising and subscription revenues, especially around GLP-1, are growing sharply. The hospital media network continues to expand, most recently with the University of Pittsburgh Medical Center.

The Long Bet on Undervaluation

The prepared remarks and Q&A repeatedly circled back to capital allocation as the answer to undervaluation. “We believe that making open market purchases enables us to return capital to shareholders in a methodical and cost-effective manner,” Shah said. That sentiment echoes “preference is whatever creates the most impactful and positive outcome for the per share price” — Vivek Shah, Chief Executive Officer · 2025-11-07 from November 2025. The company is also exploring data monetization—data assets in Martech are being assessed for licensing opportunities—and remains a disciplined acquirer of small, trusted brands that can leverage the AI infrastructure. With the Connectivity sale closed, the company now has four reportable segments, each posting adjusted EBITDA margin expansion or high-teens profitability. Free cash flow from continuing operations was $54M in Q2, and even after anticipated ~$200M in tax payments on the sale, the company expects a strong net cash position. The key to the story is whether the AI-led code efficiency and off-platform monetization can offset the structural search decline enough to stabilize revenue and deliver the margin leverage that buybacks amplify. Given the stock’s recent momentum—up 28% in 90 days after a 57% drawdown from its 2021 peak—the market is betting that this time the monetization is real.